Module 3: Audience/Demographics

	MODULE 1: Information Literacy Concepts MODULE 2: Research Pro Tips MODULE 3: Finding Information by Topic
Audience/Demographic

American Factfinder http://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml Links to an external site. - demographics about communities, can search by state, county, city, or zip code – use for audience details, i.e., education, income, housing, etc.

Mintel - http://www.lib.umd.edu/dbfinder/id/UMD04375 Links to an external site. - provides data on consumer/audience lifestyles, attitudes, purchasing habits, etc

Occupational Outlook Handbook Links to an external site. - guide to career information on hundreds of occupations, includes information on education requirements, salaries, job outlook