Module 1 Activity 2

This exercise uses advertising as an analogy for what we mean by audience-based writing. In the same way that these three companies, using three different media formats, target different audiences through competing arguments, so too does audience-based technical writing seek to translate nuanced information to the needs and backgrounds of a specific audience.

Please answer the following questions for each of the images found below.

1. Who is the specific, intended audience for each advertisement (provide as much detail as possible)?

2. What are the most important visual and textual cues that help to identify this audience?

1.  Newspaper

 2.  Billboard

   3. Online

1. Who is the specific, intended audience for each advertisement (provide as much detail as possible)?

2. What are the most important visual and textual cues that help to identify this audience?

This exercise uses advertising as an analogy for what we mean by audience-based writing. In the same way that these three companies, using three different media formats, target different audiences through competing arguments, so too does audience-based technical writing seek to translate nuanced information to the needs and backgorunds of a specific audience.