How MagicBricks Empowers Users To Sell Their Property Online?: Home: umd.edu

How MagicBricks Empowers Users To Sell Their Property Online?

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The most popular site for buying, renting, and selling real estate is MagicBricks. Thousands of individuals search their website, mobile app, and mobile site every day to locate their ideal house, a place to base their company, or to buy, sell, or rent a piece of property. For the website, we did user research, and in the case study that follows, we'll discuss what we discovered.

Single-project UX research

MagicBricks had been considering a platform makeover for the past four years, but nothing had come to fruition. Rather than making the incremental improvements they had been working on recently, senior management planned to drastically improve their user experience with this makeover. They requested that we carry out a thorough UX audit in order to identify the primary issues that their users were currently experiencing.

The primary pain problems for 4 different user categories or types—buyers, tenants, owners, and agents—were identified during testing of the website, mobile app, and mobile site in order to obtain a complete picture. They also planned to launch a few new services, and we were requested to confirm that these services were needed and to consider various delivery options.

How 4 separate UX teams were able to work together with 2 UX researchers?

As a part of a sizable media conglomerate, MagicBricks operates in a distinctly corporate setting, with a set structure and four distinct UX teams, each of which focuses on the product from the viewpoint of a certain market segment.

Recognizing the challenges of UX research and the cultural context

The biggest difficulties we faced throughout this project were quickly grasping a new market and adjusting to substantial cultural differences that occasionally affected not just our collaboration and communication with the client but also the user testing and interviews. The project was further made more difficult by the intricacy of their multi-platform offering and the range of user roles.

Having knowledge of the product

After the initial kick-off meeting, which established the project's basic purpose and scope, we conducted a number of stakeholder interviews to gain a deeper understanding of the project's environment. These interviews also gave us other viewpoints on the product and the industry.

How did we interact with the people and develop our flexibility?

Because things could take longer than planned to happen, you must be flexible with your timetable. Particularly when it comes to user testing and interviewing, this is true. Emails are typically the preferred method of communication when working remotely, but we soon discovered that more direct methods, like Whatsapp, were more practical and you can use an employee productivity monitoring app to control your remote team.

The most important learnings from user research

Usability testing will be the same, but it's a good idea to spend more time on exploration because, as Jacob Nielsen had already shown, general usability rules are consistent across cultures but local contexts vary slightly.
Plan ahead and be prepared for situations where things don't go as planned.

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[{:section_type=>"rich_text", :content=>"<p><span>The most popular site for buying, renting, and selling real estate is MagicBricks. Thousands of individuals search their website, mobile app, and mobile site every day to locate their ideal house, a place to base their company, or to buy, sell, or rent a piece of property. For the website, we did user research, and in the case study that follows, we'll discuss what we discovered.</span></p>\n<h2><strong>Single-project UX research</strong></h2>\n<p><span>MagicBricks had been considering a platform makeover for the past four years, but nothing had come to fruition. Rather than making the incremental improvements they had been working on recently, senior management planned to drastically improve their user experience with this makeover. They requested that we carry out a thorough UX audit in order to identify the primary issues that their users were currently experiencing.</span></p>\n<p><span>The primary pain problems for 4 different user categories or types—buyers, tenants, owners, and agents—were identified during testing of the website, mobile app, and mobile site in order to obtain a complete picture. They also planned to launch a few new services, and we were requested to confirm that these services were needed and to consider various delivery options.</span></p>\n<h2><strong>How 4 separate UX teams were able to work together with 2 UX researchers?</strong></h2>\n<p><span>As a part of a sizable media conglomerate, MagicBricks operates in a distinctly corporate setting, with a set structure and four distinct UX teams, each of which focuses on the product from the viewpoint of a certain market segment.</span></p>\n<h2><strong>Recognizing the challenges of UX research and the cultural context</strong></h2>\n<p><span>The biggest difficulties we faced throughout this project were quickly grasping a new market and adjusting to substantial cultural differences that occasionally affected not just our collaboration and communication with the client but also the user testing and interviews. The project was further made more difficult by the intricacy of their multi-platform offering and the range of user roles.</span></p>\n<h2><strong>Having knowledge of the product</strong></h2>\n<p><span>After the initial kick-off meeting, which established the project's basic purpose and scope, we conducted a number of stakeholder interviews to gain a deeper understanding of the project's environment. These interviews also gave us other viewpoints on the product and the industry.</span></p>\n<h2><strong>How did we interact with the people and develop our flexibility?</strong></h2>\n<p><span>Because things could take longer than planned to happen, you must be flexible with your timetable. Particularly when it comes to user testing and interviewing, this is true. Emails are typically the preferred method of communication when working remotely, but we soon discovered that more direct methods, like Whatsapp, were more practical and you can use an<span>&nbsp;</span></span><a href=\"https://www.workexaminer.com\"><strong><em>employee productivity monitoring app</em></strong></a><span><span>&nbsp;</span>to control your remote team.</span></p>\n<h2><strong>The most important learnings from user research</strong></h2>\n<ol>\n<li><span>Usability testing will be the same, but it's a good idea to spend more time on exploration because, as Jacob Nielsen had already shown, general usability rules are consistent across cultures but local contexts vary slightly.</span></li>\n<li><span>Plan ahead and be prepared for situations where things don't go as planned.</span></li>\n</ol>"}]

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