5 New Strategies for a Successful Product Launch

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Established companies in the market and emerging companies have something in common: they all want to make their products known in a compelling way and reach the largest number of buyers in the shortest possible time.

To meet this objective, there is no better resource than designing a good launch plan that successfully publicizes your products. The goal of this plan is to use clear strategies that help you stand out from all the offers that are now on the market. These can be offers, presales or the use of digital platforms for your marketing campaigns.

  1. Immersive Strategy 

Faced with the enormous challenge of satisfying consumers in different ways, many brands have begun to implement immersive marketing strategies with which they seek to cause greater impact and retention. 

When we talk about immersion, we refer to any strategy or action that manages to completely transport the consumer to an experience. For example, if you want to create immersion in the flavor of a product, it is not enough to just give a sample of the food or drink. It is vital that people can explore that flavor in all their senses; from the taste, to the aroma, to the touch, and even the sounds you hear while tasting the product. 

  1. Bid Strategy

There are various types of sales promotions, which are simple but very functional. The advantage of applying this strategy is to give your new product greater visibility, recognition and sales momentum. Some of the promotions you can apply for your product launch include: 

  • Price:  you can implement a special launch price that makes the client not want to miss out on the opportunity. As a new product, consumers may have reservations about buying it or not, but if they find it at a lower cost, they may feel more encouraged. 
  • Gift:  People love gifts. If your product is new in the market, but you complement it with another relevant one that can be useful to them, the client simply will not want to miss the opportunity to have both. 
  • Demonstrations: this strategy is one of the most used for the launch of a product, since it allows a preliminary visualization of the client with the product. This way you can see their reaction and even get an opinion before starting the sale.
  1. Mass communication strategy

If you have a higher budget, you can combine digital advertising with traditional advertising such as television, radio and the press to publicize your product. Before making an investment in these ads, make sure that your target audience really consumes these types of communication channels . 

Additionally, create paid ads on the social networks that your potential customers use the most and let social networks do their magic. You can complement this strategy by creating a landing page where those interested know everything about this new release; if possible, make it easy for them to make their purchase on that same site.

Remember that investments in traditional ads are usually very expensive. Avoid having unnecessary expenses and stick to what you know about your market to decide what your best options are.

  1. Specialized events strategy 

If a relevant fair or event in your industry is about to take place and you consider that your new product could become a novelty, do not hesitate to take it. This is the case of conventions, exhibitions or trade shows.

This type of coexistence opens many doors not only for potential clients to locate and find out about your launch, but also for you to find suppliers interested in marketing it (as long as this is your objective). 

  1. Influencer Strategy 

80 % of marketers consider influencer marketing to be an effective channel to achieve results. Therefore, it can be an excellent option for your next product launch strategy. However, it is important that you consider asking for the support of people who really have experience in your niche.

This is a requirement to reach a larger number of potential users who might be interested in your product or service. In addition, having the validation and recommendation of an expert in your industry increases your level of leadership and reliability.

Getting ready to start your product concept development? Our product design and development company of experts is here to assist your process.

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